Three US Senators introduced a bill that aims to rein in the rise and use of AI generated content and deepfakes by protecting the work of artists, songwriters and journalists. The Content Original Protection and Integrity from Edited and Deepfaked Media (COPIED) Act was introduced to the Senate Friday morning. The bill is a bipartisan effort authorized by Sen. Marsha Blackburn (R-Tenn.), Sen. Maria Cantwell (D-Wash.) and Sen. Martin Heinrich (D-N.M.), according to a press alert issued by Blackburn's office. The COPIED ACT would, if enacted, create transparency standards through the National Institutes of Standards and Technology (NIST) to set guidelines for "content provenance information, watermarking, and synthetic content detection," according to the press release.

AI expert Marva Bailer explains how, even though there are currently laws in place, the average person has more access than ever to create deepfakes of celebrities. As artificial intelligence continues to gain popularity with individuals and companies, more stars are speaking out about its use. In an interview with The Associated Press, Cher expressed her fears about the technology after she heard someone use her voice to cover a song by Madonna. "Someone did me doing a Madonna song, and it was kind of shocking," she said. "They didn't have it down perfectly. But also, I've spent my entire life trying to be myself, and now these a--holes are going to go take it? And they'll do my acting, and they'll do my singing? WHAT IS ARTIFICIAL INTELLIGENCE (AI)? Cher said artificial intelligence is "out of control." She continued, "I'm telling you, if you work forever to become somebody -- and I'm not talking about somebody in the famous, money part -- but an artist, and then someone just takes it from you, it seems like it should be illegal." Marva Bailer, an AI expert, told Fox News Digital that stars do have legal recourse when it comes to unauthorized use of their likeness or voice. "The laws that exist in place are already – you need permission to use someone's likeness, and a likeness could be their song, their voice, their image or performance.